{"id":4493,"date":"2013-09-27T11:27:31","date_gmt":"2013-09-27T09:27:31","guid":{"rendered":"https:\/\/www.nextconsulting.se\/\/beta\/varumarkesundersokning\/"},"modified":"2024-03-02T23:31:27","modified_gmt":"2024-03-02T22:31:27","slug":"brand-survey","status":"publish","type":"page","link":"https:\/\/www.nextconsulting.se\/en\/brand-survey\/","title":{"rendered":"Brand survey"},"content":{"rendered":"

A brand survey is an important tool for many different types of work relating to brand development. With a brand survey, you can measure brand awareness and brand attitude, and see how the market rates your brand compared to your competitors.<\/strong><\/p>\n

We also offer continuous brand studies\/brand tracking for closer monitoring of your brand.<\/b><\/p>\n

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Brand surveys adapted to your needs<\/h2>\n

A brand survey can cover a range of different topics regarding a brand. In most cases we measure brand awareness and brand attitude\/acceptance. We design brand surveys to match your specific needs. Maybe you want insight in order to establish a direction before making a marketing plan, or maybe you just want to monitor your marketing activities.<\/p>\n

We produce brand surveys that target both the general population and specific target groups based on your desired target group, no matter if it\u2019s made up of private individuals or companies. We can also conduct brand surveys internationally using both web surveys and telephone interviews.<\/p>\n

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Our research methods<\/h2>\n

When we conduct a quantitative brand survey, we normally use a web panel, or telephone interviews to collect responses. For a more qualitative brand analysis, we can carry out in-depth interviews or focus groups to produce more in-depth, qualitative information. In some cases, we can combine both quantitative and qualitative methods to produce a more comprehensive analysis.<\/p>\n

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Insightful analysis and reporting<\/h2>\n

We usually compile the results of a brand survey to create a detailed report with clear visuals, analyses, a summary, and conclusions and recommendations. Among other things, we can identify which factors are most important for creating a positive brand attitude, and we can map out how your brand is being perceived by different target groups.<\/p>\n

You can also get access to a web-based analysis tool where you can work with the results yourself and create tables and diagrams with exactly the cross-references and filters you want.<\/p>\n

Examples of questions that a brand survey can answer:<\/strong><\/p>\n