Focus groups

Focus groups are a qualitative method that can be a great tool for certain types of research. For example, focus groups can be used to get feedback on product or service developments, or to gain deeper insights into a brand, advert etc.

We can carry out focus groups as an independent research project, as part of a larger project such as mapping out your customer journey, or in the form of a preliminary study in preparation for a larger quantitative study.

The dialogue that arises in focus groups is exactly what in some cases gives this method the edge over collecting responses from participants individually. That’s why it’s important to make sure that you have a good discussion and that your focus group is made up of the right participants. We can help you find participants even if you’re looking for a target group that’s hard to identify and/or recruit.


How we conduct focus groups

We are more than happy to take charge of the entire focus group process. We will help you with everything from planning and recruiting participants, to conducting focus groups and summarising and reporting results.

We begin with a start-up meeting where we talk through the project, make a time schedule, go through what information you want to get out of the focus group etc.

The next stage is to design the interview guide and recruit the participants based on the criteria that have been set. We handle all the practical aspects of focus groups, and a moderator leads the group discussion to make sure that all questions are covered and that different participants get to give their views on what is being discussed.

Depending on what areas the focus groups are being held in, we can use facilities that have been tailor-made specifically for focus groups. We can also help you to listen in on the ground and/or via video link. We summarise the outcome of the focus group to give you a good overall picture of the insights that have been produced.

Results are compiled into a clear report that highlights recurring views, and presents illustrative quotes, a summary and our conclusions. We can also provide you with full documentation in the form of video recordings and/or transcripts of the focus group in its entirety.



Our client says

Customer survey for KRAV
The reports Next has produced have been informative and well-structured. All of this has given us a really crucial foundation when it comes to business planning.

Customer survey for the Swedish Sports Confederation
We gave Next the task of using a questionnaire-based survey to run a health check-up on our sports product (IdrottOnline). The help we received from Next in terms of formulating questions, collecting data and above all conducting analysis was outstanding.

Internal survey for Mekonomen
We are really happy with how Next handled this survey for us. Next really listened to what we wanted when it came to questions, designing the web survey, data collection and reporting, and the entire survey process was really smooth. Thanks to the results from the survey, we have been able to make some really crucial decisions.

Market research for KTH innovation
We loved working with Next and are very happy with the results. We had a good dialogue regarding the content and layout of our market research study, and felt like we had a good overview throughout the process.

Awareness study for ÅJ Distribution
I am very happy with how the study was conducted. It all felt very professional and it was a very easy process! The study, including the analyses and recommendations from Next, gave us a really good foundation for the next steps in our DR work which was conducted with the same target group.

Employee survey for BBGRUPPEN
The collaboration ran like clockwork with short, concise and effective coordination meetings. Reporting was detailed and we received clear reports with analyses that showed us which areas we should be focusing on in our improvements. We even received good, concrete recommendations for action.



Need some focus groups? Contact us now!